Xpress laundry started as a family business in 1970 under the name Mickey Mouse. Today with over 10 branches in Lebanon, they combines 45 years of experience with latest technologies to service excellence to its clients. For their 15 years anniversary, they approached Notaclinic design agency to uplift their identity to strengthen their position in the competitive market. The logo was inspired from the services provided such as ironing, folding and hanging. The two shades of blue ensure the brand’s freshness and cleanliness. The identity extends to all other touch points including stationery, signage, communication print and garment covers.