W is a chain of luxury hotels, owned by Starwood Hotels & Resorts Worldwide. It operates more than 50 hotels in 24 countries and is continuously expanding. W Hotel Dubai is set to open in 2016 on the Palm Jumeirah offering stunning views of the island, Dubai Marina and the waters of the Arabian Gulf. W Hotel Dubai commissioned notaclinic design studio for designing a 520-meter long hoarding design for the hotel while being under construction. Notaclinic design agency filled the provided space with visuals and typography that best portray the hotel concept from just a glance. The message was kept simple and clear, due to using short sentences in a large font size, white on black, sans serif font.