Trusthold Group is a private real-estate development firm in Lebanon. Their main activities focus on investments in the real estate sector and the development of prime residential, commercial, retail and mixed-use properties. The client approached Notaclinic design agency to create a name for the company and design a globally applicable corporate identity. The result is an evolved graphic logo, inspired from the 3D study of the initial letter form “T”. Working on playful arrangement of the initial “T” allowed flexible application on all visual communication tools and paraphernalia. The consistent identity allowed the newly established company to express their great potential, energy and vision.