PRIMEBUILD was established at the beginning of 2006 as a general contracting firm with two activities; turnkey renovation works for old properties and finishes works of new projects. Despite its young age, PRIMEBUILD has been able to establish its presence in the contracting sector with small and medium sized projects. The client engaged Notaclinic to create a corporate identity and an online presence. The result is a bold, sharp, typographic logo, expressing the company’s energy, serious determination and commitment to excellence and prime quality. The use of the first and last letter of the logo “pd” is as an eye-catching feature to support the identity and help it stand out.