Metropolitan Facility Management (MFM) provides strategy planning, operation, protection and maintenance of physical facilities. It grants full serviced operations and management skills to help clients run businesses in a more effective and efficient manner. With MFM’s aim to be a premier growth company, Notaclinic design and digital solution recognized the need to create a logo that speaks to an extensive audience encompassing a wide range of services. An evolved composition of the initials company’s name is developed, using the negative space as a key element of the typographic representation. The choice of bold typography and gradient color allows the company’s name to shine through. A playful pattern of the logo was then developed and applied on all stationery items, collaterals and communication material.