Founded in 1991, CityStar Stores introduces a new retail concept to the Lebanese Market, combining high quality products with affordable prices. CityStar offers a wide range of products displayed in large stores, providing customers with a unique shopping experience. The company looks forward to becoming a household name across the Middle East and a key international player in the industry. CityStar approached notaclinic design agency to design a leading brand name in the retail industry. Using boosted shaped stars; the 4-colored symbol demonstrates both power and growth ensuring the reach of universal competitive market. The identity extends to all other selling points including website, promotional items, corporate material and packaging.